Choosing a Domain Name

Keep it short, keep it simple

To find your site people need to be able to remember your address and easily type it into their browser. Aim to register the shortest name that your customers and visitors will associate with your website.

co.uk, com, eu, net, org...?

It is a good idea to register several similar domain names, particularly if you own a trademark for a certain name. If possible register the .co.uk, .com, .eu and .net. These are the most popular domain names and by registering all of them you can help to prevent cyber squatters and losing traffic.

Consider common typos

If you have a domain name that can easily by pluralised or miss-spelled consider registering those as well to stop traffic going elsewhere.

Search Engines or Humans?

It's quite popular to have one domain name aimed at the search engines (i.e. keyword rich) and one aimed at humans. Search engines like a domain name featuring your key search terms whereas humans like a domain name that is easy to remember and type.

Don't shell out large amounts of money

Some companies still sell domain names for as much as £100 per year. Make sure you are getting a good deal!

Register your domain now!

You must register as soon as possible, or risk getting stuck with "the-domain-name-that-no-one-wanted.net". You do not have to have a Webmaster or an ecommerce department or a web design consultant... you don't even need a web page. Simply search for your domain name and register it yourself. Simple!

Read our related blog post - Choosing a Domain Name